Business Transformation

Change Management

What a Gaming Alliance Got Right That Most Organizations Struggle With

Jun 6, 2026

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5 min read

What a Gaming Alliance Got Right That Most Organizations Struggle With

The Scoreboard Was Against Us. The Structure Wasn't.

Amelia Waters

Change Management

What Actually Breaks During Integrations (And Why)

May 2, 2026

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4 min read

What Actually Breaks During Integrations (And Why)

Integration Insights, Part 1 of 3

Amelia Waters

Change Management

Three Signals Your Company Isn’t Ready to Scale

Feb 7, 2026

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3 min read

Three Signals Your Company Isn’t Ready to Scale

Every successful company eventually hits a wall.

Amelia Waters

Business Transformation

The $100M Ceiling: Why “Heroics” Won’t Get You to $1B

Nov 30, 2025

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3 min read

The $100M Ceiling: Why “Heroics” Won’t Get You to $1B

The “Growth Paradox” that stalls mid-market companies, and the systematic shifts required to break through.

Amelia Waters

Business Transformation

The Complexity Tax: How Mid-Market Companies Accidentally Engineer Their Own Growth Ceiling

Nov 15, 2025

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7 min read

The Complexity Tax: How Mid-Market Companies Accidentally Engineer Their Own Growth Ceiling

Let’s be honest about customer support: if you can’t make a PB&J sandwich, you’re not making crème brûlée.

Amelia Waters

Monetization Strategy

The Hidden Economics of Customer Lifetime Value: Why Cost Allocation Can Make or Break Your Growth Strategy

Sep 6, 2025

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4 min read

The Hidden Economics of Customer Lifetime Value: Why Cost Allocation Can Make or Break Your Growth Strategy

"We're confident our enterprise customers are our most profitable segment."

Amelia Waters

Change Management

Don't Just Add AI Sprinkles: Why Your Old Policies Are Sabotaging Your Technology Investment

Aug 3, 2025

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4 min read

Don't Just Add AI Sprinkles: Why Your Old Policies Are Sabotaging Your Technology Investment

A client recently told me, "We bought AI licenses for everyone, but nothing's really changed.

Amelia Waters

Change Management

No Extra Costs: How Strategy Fixed a Customer Support Crisis

Jul 4, 2025

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2 min read

No Extra Costs: How Strategy Fixed a Customer Support Crisis

Customer Support is not as edgy as Product or as sexy as Sales, but it’s a barometer for how a company functions.

Amelia Waters

Business Transformation

What a Gaming Alliance Got Right That Most Organizations Struggle With

What Actually Breaks During Integrations (And Why)

Three Signals Your Company Isn’t Ready to Scale

The $100M Ceiling: Why “Heroics” Won’t Get You to $1B

The Complexity Tax: How Mid-Market Companies Accidentally Engineer Their Own Growth Ceiling

The Hidden Economics of Customer Lifetime Value: Why Cost Allocation Can Make or Break Your Growth Strategy

Don't Just Add AI Sprinkles: Why Your Old Policies Are Sabotaging Your Technology Investment

No Extra Costs: How Strategy Fixed a Customer Support Crisis

Insights from the Edge